Mmmmm coffee! It’s safe to say our office is fuelled by regular doses of caffeine. So, it seemed like the perfect fit to work with our friends at Black Lab Coffee Roasters Queenstown to produce an ad campaign designed to introduce their 3 roasts and raise brand awareness. Our concept was to hero the product and it’s delicious flavours with a studio shoot that made coffee beans look pretty damn epic! Entirely crafted in our in-house studio, we filmed a 30’ advert and captured a suite of design assets for use in online advertising and social media.