Overview
Destination Fiordland knew they needed a nimble creative partner that could handle a project of epic scale and complexity, delivering quality with efficiency. They wanted big, they wanted great, they wanted lean. Our speciality.
Execution
Designing a human-driven, creative narrative that championed the people of Fiordland within the insane backdrop, our strategy tapped into the yearning for adventure and human connection. Inspired by the pioneers of Fiordland, we produced an extensive content suite, centred around a story-driven short film.
The objective? Generate consumer desire to re-invigorate and connect in one of the most spectacular places on earth.
Campaign hero video and extensive cut-downs, each focussing on a new element that makes a stay in Fiordland beyond belief. Short and long form video, integrated motion graphics and stills, this was a suite of content designed for an extensive and long term campaign.
Deliverables
Creative Strategy & Development
Full Project Management
Content Production
