Overview
Ferguson Builders came to us with a wish, to connect future home builders with their company – but not just that – to show its audience how fluid the process can be between architect, builder, and owner to create a beautiful, bespoke, architecturally designed dream home.
Strategy & Creative
Building a house is an emotional ride. The design process. The money. The paperwork. The challenges. The unknown.
Using a documentary structure we take the viewer on a build journey with Ferguson Builders. Anchored on a narrative of synergy between client, architect, and builder, this story is delivered through a cinematic lens to bring the craftsmanship and design to life and leave the audience inspired.
A mini documentary and supportive content that shows you just how bloody beautiful building a house with Ferguson Builders can be.
With an extensive suite of supporting moving and still image content for web, social and industry publications we designed a distribution strategy targeting an audience demanding high quality New Zealand architectural builds.
Deliverables
Strategy
Creative Development
Content Production
Design & Animation
Copywriting
Distribution Oversight
66K Views
66K Brand Impression Views
Strong Lead Increase
Top 10 Archipro Content