Glen Tui Heights might just be one of the most desirable locations in the world. This residential development sits within an incredible nature reserve in Bobs Cove on the shores of Lake Wakatipu. With Stage 5 released Glen Tui Heights came to us for a TVC that would broadcast to the nation a unique opportunity to live the dream.


While developments are in the business of selling sections our creative had to look beyond capturing reels of empty land, we wanted to showcase a lifestyle waiting to be discovered.

Designed to foster a shared vision for the space and community our story centred on an imaginative young girl who dreams about her new family home while in the car on moving day. It all seems too good to be true, until they arrive and she realises it was everything her dream was made of.


A TVC with supportive content from display ads to stills and social cut downs, our approach brought the heart and soul of Glen Tui Heights to the nation.


Creative Concept

Creative Development

Content Production


Script and Copywriting



500% increase in website traffic.

3 out of 5 lifestyle sections sold within 8 weeks of campaign release.