Our objective was simple: To create a content framework that fundamentally reshapes and elevates Remarkables Park Town Centre’s brand positioning and strengthens awareness. Through a dedicated refresh of the brand’s owned channels, including website and social media, we saw an opportunity to elevate Remarkables Park Town Centre’s brand, giving it a more youthful, contemporary, aspirational feel without losing its community heart.

Our brand refresh appraoch expanded on RPTC current brand colours by adding tints and shades of existing colours. This direction allowed us to soften the corporate feel, heroing light tones of the blues, greens, and beiges along with the distinct dark blue as the new primary colours. This direction also utilises hand-drawn doodles as brand devices that can be used as illustrative elements throughout brand collateral.