Tourism & Business Support
This initiative offers funding amounts determined by RBP Growth advisors for eligible businesses for expert advice and training to support a response to COVID-19. The services offered by Shotover Media under this initiative are:
- Video Marketing Campaign Strategy- Brand Communications Strategy- Marketing & Digital Advisory
Video Marketing Campaign Strategy
Content is king and the king of content is video. You know you should be communicating with your clients using video but exactly how to do that is a big question. The purpose of this service is to advise you on how to create a cohesive strategic plan, which informs the direction of your creative campaign to meet the objectives of your brand.
Brand & Communications Strategy
The service reviews how effectively your brand communicates with its audience through visual and written mediums to achieve your marketing objectives. We assess owned channels and key communications initiatives, such as advertising, content creation, social and digital media, website, PR, and brand materials to strengthen your brand position over the long term and make it stand out.
Marketing & Digital Advisory
We will work with you to provide guidance on your marketing roadmap & or digital footprint to provide advice on what you could be doing, should be doing, and should stop doing… The outcome of our sessions will be an up to date and comprehensive marketing and/or digital strategy that you’ll develop and can implement within your business.
Key service areas we provide strategy advisory/guidance on are as follows:
- Marketing Roadmap, helping you identify your key markets, demographics, products & services
- Refining your business message and how you communicate with your audience
Understanding the value of and enhancing your digital footprint. This review covers key areas such as:
- Your website design and functionality (review of current design and content and recommendations for enhancing (where applicable) OR advise on how to design/develop a new website that is fit for purpose for your business
- Perform a full review of your digital marketing footprint and advise any recommendations for you to utilise with platforms such as: Facebook, Ads Manager, Google Ads, Google Analytics, Instagram, OTA platforms, Review sites etc.
- SEO & customer journey recommendations for ensuring your business is in the best position it can be in.
Video Marketing Campaign Strategy
Content is king and the king of content is video. You know you should be communicating with your clients using video but exactly how to do that is a big question. The purpose of this service is to advise you on how to create a cohesive strategic plan, which informs the direction of your creative campaign to meet the objectives of your brand.
Brand & Communications Strategy
The service reviews how effectively your brand communicates with its audience through visual and written mediums to achieve your marketing objectives. We assess owned channels and key communications initiatives, such as advertising, content creation, social and digital media, website, PR, and brand materials to strengthen your brand position over the long term and make it stand out.
Marketing & Digital Advisory
We will work with you to provide guidance on your marketing roadmap & or digital footprint to provide advice on what you could be doing, should be doing, and should stop doing… The outcome of our sessions will be an up to date and comprehensive marketing and/or digital strategy that you’ll develop and can implement within your business.
Key service areas we provide strategy advisory/guidance on are as follows:
- Marketing Roadmap, helping you identify your key markets, demographics, products & services
- Refining your business message and how you communicate with your audience
Understanding the value of and enhancing your digital footprint. This review covers key areas such as:
- Your website design and functionality (review of current design and content and recommendations for enhancing (where applicable) OR advise on how to design/develop a new website that is fit for purpose for your business
- Perform a full review of your digital marketing footprint and advise any recommendations for you to utilise with platforms such as: Facebook, Ads Manager, Google Ads, Google Analytics, Instagram, OTA platforms, Review sites etc.
- SEO & customer journey recommendations for ensuring your business is in the best position it can be in.
This initiative is intended to support businesses to implement the advice they have received through the Business Advisory Support initiative or a satisfactory alternative provider.
Through this initiative, any of our creative and communications services may be available, providing they are implementing advice offered either by Shotover Media, through one of the above advisory services, or by another satisfactory provider. This will again be determined by your RBP Growth Advisor.
A full list of our services can be found here and cover the following areas:
* Video & Stills Production
* Post Production
* Design & Branding
* Web Design & SEO
* Motion Graphics & Animation
* Brand Communications
* Digital Marketing Campaigns (Google search, display & social)
To find out if your business is eligible for support visit www.regionalbusinesspartners.co.nz.
For more information about the Shotover Media team, our services and whether they’re right for you, visit our about page or get in touch.
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Where you'll find us
2/27 Glenda Drive, Frankton, Queenstown 9300
E: jason@shotovercreative.co.nz
Ph: Jason: 027 294 4423