Enterprise Dunedin / It’s Just Dunedin
Strategy / Creative / Production / Media / Campaign Execution
Redefining the perception of one of New Zealand's most underrated tourism destinations.
Much of the rest of New Zealand view Dunedin as a bit meh, inconsequential, “it’s just Dunedin". But look a little deeper and you find a genuinely unique proposition. A true differentiator of Dunedin lies in the substance of its uniquely spectacular coastline combined on the doorstep of a vibrant and creative metropolitan culture rich in history and heritage.
This is where we reframed what "just Dunedin" means in the minds of our audience. No longer inconsequential but unfiltered, pure, authentic, real and totally awesome but without the bullshit.
