Onsen Hot Pools / Find the Perfect Balance
Strategy / Creative / Production / Design / Media / Campaign Execution
Find the Perfect Balance. A new brand platform for a Queenstown icon.
That iconic insta shot at Onsen Hot Pools has been a must-do for visitors to Queenstown for nearly a decade, which has taken Onsen from a novel hot pool experience with a view to one of Queenstown's most extensive relaxation and well-being experiences, boasting 3 different hot pool options and a variety of soak and spa packages.
With the overwhelming numbers of "that Insta shot" filling up the social airwaves, Onsen came to us to develop a strategy for the Onsen brand to become salient in the minds of its audience for the extensive relaxation and well-being experience it offers. Our approach was simple: Queenstown's is a high-energy, big adventure experience and at Onsen Hot Pools you can Find the Perfect Balance.
