Travvia / Jucy Group // We are Travvia

Strategy / Creative / Production

The story of one of New Zealand's iconic tourism businesses.

After years of thrilling international and domestic tourists alike with their iconic Jucy campervans and world beating itineraries, the Jucy Group was ready for the next chapter in their brand evolution. Now encompassing not only the Jucy brand but also the luxury Star RV brand, the new parent brand, Travvia was forged to represent everything great about the group. Now all that was needed was a killer video to communicate this to the world.